J.D. “Dave” Power III ’53, Founder of J.D. Power and Associates, the well-known global marketing information firm that surveys customer satisfaction, product quality and buyer behavior, returned to campus for “An Evening with J.D. ‘Dave’ Power III ’53” on Oct. 1 in Rehm Library. Power was interviewed by Aaron Nicodemus, editor of the Worcester Telegram & Gazette’s “Business Matters” section, about the new book “POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History,” (Fenwick Publishing, September 2013).
After a special dinner and the lecture, Power signed copies of the book, which will be featured in the upcoming Winter 2014 issue of Holy Cross Magazine.